Positively Pittsburgh Live!
Preview 7th Annual PA Business Technology Conference
October 31, 2012
As a business owner, do you struggle with what technology you should use to keep ahead of the game? Struggle no longer. The 7th Annual PA Business Technology Conference will be held at Duquesne University by the SBDC on Nov 15, 2012. Tonight we have a great preview for you with guest speakers and workshop facilitators. Also get a code for a discounted ticket.
Guests:
Dan Droz, President, Droz and Associates
Alicia Marie Phillips, Traffic Boost Marketing
April Weitzel, SEO April LLC
Christine Hughes, Training
Director, Duquesne SBDC
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| Dan Droz |
Dan Droz is president of
Droz and Associates and for 17 years, taught strategic marketing at Carnegie
Mellon University where he founded the nation’s first university program in
Multidisciplinary Product Development. Dan
is also an active entrepreneur, having founded or co-founded over 10 new
businesses in technology, manufacturing and retail during his 32-year career.
He has been cited in hundreds of publications including the New York Times,
Wall Street Journal and many academic journals for his advanced theories on
marketing and design and has garnered some of the nation’s highest honors for
his work in design and marketing. In 1996, Dan was recognized as one of 7
outstanding alumni of Harvard University at the 25th Anniversary of
the Carpenter Center for Visual Arts for his contribution to design education.
Droz and Associates is a marketing firm that specializes in strategy, branding, marketing communications and interactive marketing to help companies increase revenue and profit. The firm has been recognized by the American Marketing Association an unprecedented 4 times as a “Marketer of the Year” for its success in marketing.
At the Duquesne
University Entrepreneur’s Conference
Venue: Lunchtime Keynote
Panelist
Topics: New Tech Tools you need (or
will need) to succeed in the current tech driven world and New Trend in Tech Tools to Give
You Competitive Edge
Dan will discuss the most important tech tools you should already be
integrating into your business, the key technologies you should be thinking about
integrating into your business, leveraging “Big Data” in your business, making mobile part of your business strategy, and the importance of design in business strategy.
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| Alicia Marie Phillips |
With a background in Marketing at a Fortune 500 company, and a
passion for helping small business owners, Alicia Marie Phillip's views on digital
marketing are unique. Always stressing efficiency and the bottom line
while keeping the “big picture” in mind, she focuses on utilizing long-term
methods that are proven to Boost Traffic.
Alicia Marie discusses Digital PR 2.0, Managing Online Reputation, Engaging Customers in a Positive Manner, and Push v. Pull Reputation.
Digital Public Relations, or PR2.0, can be boiled down to utilizing digital media to run marketing campaigns and building your brand.
Alicia Marie discusses Digital PR 2.0, Managing Online Reputation, Engaging Customers in a Positive Manner, and Push v. Pull Reputation.
Digital Public Relations, or PR2.0, can be boiled down to utilizing digital media to run marketing campaigns and building your brand.
Alicia Marie discusses how you can avoid the
brand damage by engaging in sloppy social media practices and why your company
needs to be weaving together traditional public relations methods with new
media. She relays that PR2.0 campaigns will, by
default, be integrated through all media and how written, spoken, and images
all affect your brands portrayal – even the ones you're not personally posting.
She discusses how a change in thought
patterns is required to be successful in this movement and that it’s necessary
to think much more holistically about communications than ever before. She says
the additional importance on proofreading in the day and age of instant
indexing and virality, as well as how to maintain the brand reputation you have
already established and grow it in a sustainable fashion.
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| April Weitzel |
April Weitzel is a leading online marketing
consultant in Pittsburgh. Since 2000, she has played a critical role in the
search marketing efforts of fortune 500 companies, privately held organizations
and non profits. She excels at increasing website traffic, leads and sales for clients
using all aspects of search engine marketing: SEO, PPC, online PR, video optimization
and social media. April has an MBA in marketing from the University of Pittsburgh and a BFA in Film Production from Point Park University. She opened her SEO Consulting Firm, SEO April LLC, in 2008. In addition to doing SEO consulting full-time, April is currently the President of Crafton Borough Council and President of BNI Referral Ridge networking group.
April discusses the five key areas that affect search engine rankings, rankings are: on page factors, off page factors user engagement, site quality, social media signals, as well as the top eight reasons to invest in SEO. For more information, please visit seoapril.com.
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Christine Hughes, Training Director, Duquesne SBDC discussed the workshops that will be held during the event:
Follow, Friend, Link or Like Us: How to
Build Online Connections & Get More Sales from Your Social Media Activity
Social media isn't new but there
are always new players on the block and new strategies to increase engagement
and sales. Learn some strategies to help you work smarter, not
harder. Hear from a successful sales representative and a social media
marketer on how to build relationships, keep customers engaged and buying again
and again.
Customer Relationship Management - What is it
& Why You Need It
CRM tools have long had a
reputation as being too cumbersome for smaller enterprises but the reality is
that small businesses owners can benefit from the tools to help manage their
leads, keep customer engaged, improve customer service and outreach. Learn
why now, with more easier to manage tools, may be the right time for you to
consider how you can automate some manual functions. How can CRM transform your
sales management, customer service, and marketing?
10 Great Mobile & Web Apps for More
Efficiency, Productivity & Sales
There's an app for that isn't
just a catchy phrase, it's gospel for today's small businesses that are relying
on apps. The industry is exploding with newer, better, more affordable
tools to cut costs, manage operations and improve communications, whether
they're in the office or on the go. From invoicing, file sharing, data storage,
document management and more, learn how and why entrepreneurs are turning their
ipads, smart phones, tablets, desktops and other devices into powerful hubs for
commerce, communications and management.
What's New? The Latest Free & Easy
Business Technology Tools
Sometimes, the best things in
business are free. Join us for one of our most popular workshops
year-after-year for a look at great time-saving tools that won't cost you dime
but are worth their weight in gold. From free stock photos, to sharing
files, from note taking to managing finances and improving collaboration among
your team, there's a tool out there that can make your life easier and your
operations more efficient.
Biggest Email Marketing Trends for 2013 &
Beyond
Despite the explosion of online
marketing channels, email marketing remains effective and cost efficient.
While budgets for email marketing continue to increase, practices are evolving,
driven by the popularity of mobile devices, the sheer volume of email, social
media and evolving reader preferences. Join us for an up-to-date
look at today's best email marketing strategies and how to transform your email
from old-school to cutting edge for 2013 and beyond.
Building A Better Publicity
Machine: New Tools, Trends & Ideas
Social media and search engines
have ushered in a whole new era of public relations that has forever changed
how businesses build relationships with prospects, customers, media and other
key audiences. Join us to explore how small businesses today are
leveraging online channels to get noticed, promote their brand and create
buzz. What are some tips for generating publicity and how to measure the
impact of your PR initiatives? Today, businesses have more opportunities
and more channels than ever before, join us to find out how to turn on and turn
up your PR machine.
Can You See Me Now? Search Engine
Strategies to Improve Your Website's Rank, Visibility & Lead Generation
Power
The impact of search engines like
Google on today's business practices is immeasurable. Research shows that page
one search listings are the sweet spot of online real estate but how do you
climb the search rankings, stand out above the competition and generate more
leads? It's not luck, it' strategy and determination. Learn how keywords,
fresh content, in-bound & out-bound links, blogs and the on-page and
off-page factors that impact your prominence online and the likelihood that your
right prospects find you.
The Google Tools That Your Business Should be
Using Right Now
Join us for a speed course in the
most popular tools offered by the global search giant among business owners and
managers from Drive, Places, Ad Words Express, Analytics and more. Learn how
you can leverage these affordable, yet powerful, online tools to increase
promotions, profitability and performance.
10 Hottest Trends in Websites: How to
Improve Your Site's Look & Performance in 2013
Did you know that circles are
hot, photography is getting bigger and infographics are all the rage?
Join us for an exciting look at the biggest trends in websites today and the
steps you can take, both big and small, to improve your website's visual
appeal, navigation and sales-driving potential. We'll be discussing
everything from responsive design to the trend toward cleaning layouts with big
images and the importance of social media integration.
Register Now (Use promo code PBTC and pay only $99)
Register Now (Use promo code PBTC and pay only $99)
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This was reported as a
reproduction of PositvelyPittsburghLive news done by Joanne Quinn-Smith. (c)
Joanne Quinn-Smith and PositivelyPittsburghLive(TM) 2012 All rights reserved.
Tara Darazio is a
Positively Pittsburgh Live reporter, an independent copywriter, blogger,
article writer, and social media strategist. If you are in need of writing
assistance, or need help with your social media efforts connect with Tara on
LinkedIn here.
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