Thursday, June 28, 2012

Hug-A-Thon Pittsburgh Overview

First Annual Hug-A-Thon PittsburghTM
“Pittsburgh Hugs the World” September 6, 2012

PositvelyPittsburghLiveMagazine.comTM, a nationally recognized on-line media outlet, is organizing the First Annual Hug-A-Thon PittsburghTM on September 6, 2012.  This innovative and exciting event will bring local, regional, and national exposure and recognition to the city of Pittsburgh, and to these four nonprofit organizations:  Cancer Caring Center, Sickle Cell Society, Inc., and Passion for Life Foundation and Operation Troop Appreciation.  There will be a series of activities during the year culminating in a major event on September 6, 2012.  It is the great wish of Dreamweaver Marketing Associates to make an event that brings national attention and prominence to these local charities, their missions and attention to Pittsburgh as city of friendship and co-operation. 

Benefits of Hug-A-Thon PittsburghTM

·         City wide Pittsburgh exposure
·         Additional national coverage
·         Credibility with government and city officials
·         Name and branding recognition
·         Enhancement of possibilities for donations and volunteers
·         Organizers of event:
o   Mary Pam Kilgore is seasoned event planner whose major event in Pittsburgh has grown from 500 to 4,000 attendees in nine years.  In her twenty-year career as an event planner, she has helped to raise thousands of dollars for nonprofit organizations.
o   JoAnn Forrester is a thirty-year business consultant who has raised over 40 million dollars for small businesses.  As the co-founder of Celebrate & Share and the Women of Achievement event, and the Pennsylvania Hall of Achievement JoAnn has excelled in helping organizations that benefit women and children.
o   Joanne Quinn-Smith, received the Small Business Administration Journalist of
The Year Award for highlighting small businesses and nonprofits on her four
Internet radio shows and Pittsburgh’s first internet radio and TV network.
She is a sought after media source and in 2010 PositivelyPittsburghLive™ was one of four national finalists for best media website through the National American Business Stevie Awards.
o   All three principals are board members with various local organizations including the National Association of Women Business Owners.
o   CVs for all are available upon request.
o   Both JoAnn Forrester and Mary Pam Kilgore are hosts of Pittsburgh syndicated internet radio shows.
·         Marketing and Public relations campaign provided to the charities through the Hug-A-Thon PittsburghTM is valued at $100,000.00 plus
·         Dreamweaver Marketing Associates, owned by Joanne Quinn-Smith, is a recognized expert in the niche of Web 2.0 Branding
·         PositivelyPittsburghLiveMagazine.comTM is providing for one year a dedicated internet TV channel for the charities.  This will give the charities access to a platform of over one million accumulated listeners and 220,000 monthly hits to the websites, 62,000 unique visitors per month.  Value of this yearly dedicated channel subscription alone is over $7,000.00.

Description of Hug-A-Thon PittsburghTM Events:

Lead Up Events:
A number of activities have been established with the support of Pittsburgh City Council including

  • February 14th Proclamation declaring September 6th as Hug-A-Thon PittsburghTM Day.  There will also be a group hug with City Council Members.
  • Hug Ambassador Events are open auditions to be huggers at the Hug-A-Thon PittsburghTM Events of September 6th
    • Hug Ambassador Auditions will be held in the City Council Districts.  Next year we look to do preview events in all City Council districts.
    • Hug Ambassador Auditions will scheduled during the months of June, July and August
    • Hug Ambassador Categories will include, but aren’t limited to:
      • Best Granny Hugger
      • Best EMS Hugger
      • Best Sports Hugger
      • Best Entertainment and media Huggers
    • The Hug Ambassador Event Winners will be determined by contributions made on Hug-A-Thon Pittsburgh Facebook page and donations raised at the preview events.  All winners will secure Act 33 and Act 34 clearances prior to the September 6th event.

Hug-A-Thon PittsburghTM Outdoor Event, September 6, 2012
  • The outdoor event will be held in five locations in downtown Pittsburgh.  These Hug locations are the City County Building, Market Square, Katz Plaza, underneath Macy’s Clock, and one location to be determined.
    • After checking with the Pittsburgh Police Traffic Division it was determined, the best hours for the outdoor event will be 2:30 PM to 5:00 PM
    • There will be signage and entertainment to draw attention to the Huggers. 
    • The hugs will be free.  Donations will be accepted.
    • The necessary permits to have the outdoor Hug-A-Thon event will obtained by Dreamweaver Marketing Associates.

Hug-A-Thon PittsburghTM Gala Event September 6, 2012
  • The evening event will be a gala event held at a downtown venue.  The event will be from 6:00 PM to 8:30 PM
    • Celebrity Hug Stations will be set up around the room.  Celebrities will include local sports figures, media personalities, and entertainers. 
    • There will be sponsor tables and other vendor tables representing various local and national businesses. 
    • There will be sponsor signage throughout the room.
    • There will be musical entertainment during the day and at the gala event in the evening.
    • There will be a silent auction and ticket auction
    • There will be food.
    • The expected attendance is 300. 

Hug-A-Thon PittsburghTM Promotion

  • Viral Facebook Campaign with Videos of Huggers
  • Send a Hug Campaign to Your Favorite First Responder
  • Text message donations
  • Dedicated Channel on PositivelyPittsburghLiveMagazine.comTM
  • Hug-A-Thon PittsburghTM
Super Facebook FanPage with Reveal Pages for sponsors, contests and prizes
  • Viral Social Media Campaign
  • Branded Press Releases for all organizations provided by Dreamweaver Marketing Associates to be distributed
  • Online calendar and event promotion
  • Online and traditional interviews by principal media sponsors
  • Full media plan available upon request

Hug-A-Thon PittsburghTM Sponsorship
  • There are various levels of sponsorship for the Pittsburgh-Hug-Thon ranging from $50.00 to $50,000.00.
  • is a Title Sponsor and Founder of the Hug-A-Thon Pittsburgh™. 

Hug-A-Thon PittsburghTM Supporters
  • Pittsburgh City Council members.
  • Media Sponsors
    • Soul Pitt
    • Eventsburgh
    • PG-13 Magazine
    • Black Tie Pittsburgh
    • Women’s Independent Press
    • Positive Pittsburghers™
    • PositivelyPittsburghLive™ Internet Radio
    • TechnoGrannyShow™ Internet Radio
    • EmpressofBiz™ Internet Radio
    • PlannersPointers™ Internet Radio
    • Pittsburgh Sports Line

Hug-A-Thon PittsburghTM Sponsors
            Building Bridges for Business
            SI Business Associates
            Kilgore Business Services, LLC

  • Joanne Quinn-Smith,, Publisher and Editor, Founder Hug-A-Thon PittsburghTM
  • JoAnn R. Forrester, SI Business Associates, Strategic Director Hug-A-Thon PittsburghTM
  • Mary Pam Kilgore, Kilgore Business Services, LLC, Event Planner Hug-A-Thon PittsburghTM
  • Allen Levine, Pittsburgh Sports Line Host, Community Relations and Development Director Hug-A-Thon PittsburghTM
  • Linda Handley, Social Media Director, Hug-A-Thon PittsburghTM
  • Mary Beth Kratsas, MBK Photography, Official Photographer Hug-A-Thon PittsburghTM
  • Dean Quinn, Development Director,

About Dreamweaver Marketing Associates: 
2009 U.S. Small Business Administration National Journalist of the Year
Joanne Quinn-Smith, Creative Energy Officer, aka the TechnoGranny™
Dreamweaver Marketing Associates,
Publisher:  PositivelyPittsburghLiveMagazine.comTM
1449 Swantek St.; Pittsburgh, Pa. 15204

Joanne Quinn-Smith, owner and CEO, Creative Energy Officer, of Dreamweaver Marketing Associates, a successful Pittsburgh-based marketing company and trendsetter for online journalism.  Joanne is an internationally known as the “Get Your Google On” Gal.  Better known as Techno Granny to her thousands of online listeners worldwide, Joanne has created a revolutionary online NEW MEDIA platform in Internet broadcasting, blogging and other social media participation that represents the new second generation of the World Wide Web interactions, known in technology circles as Web 2.0.  Joanne is the online publisher of™, an online community magazine to disseminate the Positive News for Positive Pittsburghers.  PPL MagTM is also an internet Pittsburgh radio and TV network with syndicated channels and online radio and TV capabilities.  Joanne’s radio shows have reached over one million accumulated internet and live listeners.

  • Joanne Quinn-Smith and Dreamweaver Marketing Associates own all copyrights, trademarks and service marks and branded material associated with Hug-A-Thon PittsburghTM and is responsible for all public relations, promotions, and marketing.  Dreamweaver Marketing Associates is the parent company of PositivelyPittsburghLiveTM Radio Talkcast and

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