Wednesday, November 7, 2012

Positively Pittsburgh Live! News 10-31-12



Positively Pittsburgh Live! News
10-31-12

Who's Your Brother 2012 Holiday Toy Drive

Who’s Your Brother (WYB) will be launching its first Holiday Toy Drive. We will be collecting new, unwrapped toys for ages 0-18. The kick-off event for this toy drive will be Thursday, November 8th 6-9 pm at Shadyside Honda located at 5121 Liberty Avenue, Pittsburgh, PA 15224. There will be live entertainment by Slide Worldwide featuring Hill Jordan, free food and fun and prizes. There is no charge for this event! We just ask that you donate one unwrapped toy per person attending and we are also accepting monetary donations. 

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Pittsburgh Opera presents a Mozart favorite in a new production: Don Giovanni
Pittsburgh Opera presents the Mozart favorite Don Giovanni, November 3 – 11 at the Benedum Center. Based on the Don Juan legend and starring Michael Todd Simpson as Don Giovanni, the opera showcases a sterling ensemble cast and a new production built in Pittsburgh. Pittsburgh Opera presents at least one new production every season, but it is unusual that the company presents three new productions in a single season. Its Don Giovanni is the first built-in-Pittsburgh production for the 2012-13 season. At press time, the distinctive “bullring” set is near completion in Ambridge, PA, and costumes and wigs are being fitted at the company’s Strip District headquarters. Don Giovanni is the story of a dissolute nobleman who chafes against the repressive culture of his native Seville, and pays the ultimate price for his philandering and lack of remorse. Read the entire release here. 

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Joey and the US National Tour of
War Horse

PNC Broadway Across America-Pittsburgh presents the area premiere of WAR HORSE 
The National Theatre of Great Britain’s epic  WAR HORSE, winner of five 2011 Tony® Awards including Best Play, will make its premiere in Pittsburgh from November 13-18, 2012, at the Benedum Center. Michael Morpurgo’s beloved novel, War Horse, is also the inspiration for Steven Spielberg’s feature film of the same name, which earned six Oscar nominations including Best Picture.

Hailed by The New York Times as “theatrical magic,” WAR HORSE is the powerful story of young Albert’s beloved horse, Joey, who has been enlisted to fight for the English in World War I. In a tale the New York Daily News calls “spellbinding, by turns epic and intimate,” Joey is caught in enemy crossfire and ends up serving both sides of the war before landing in no man’s land. Albert, not old enough to enlist, embarks on a treacherous mission to find his horse and bring him home. What follows is a remarkable tale of courage, loyalty and friendship, filled with stirring music and songs and told with the some of the most innovative stagecraft of our time. Read the entire release here. 
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B.B. King
B.B. King, award winning, blues guitarist to perform at Benedum Center
The Pittsburgh Cultural Trust presents award-winning, blues guitarist B.B. King at the Benedum Center on Wednesday, November 21, 2012, at 7:30 p.m.  Riley B. King, better known as B.B. King, has been enthralling audiences for more than fifty years.  Growing up in the Mississippi Delta, King played on street corners for dimes and would sometimes play up to four towns in a night.  His passion for music led him to Memphis, Tennessee where he got his big break performing on Sonny Boy Williamson's radio program on KWEM. This led to steady engagements at the Sixteenth Avenue Grill in West Memphis, and later to a ten-minute spot on Memphis radio station WDIA. "King's Spot," became so popular, it was expanded and became the "Sepia Swing Club." Read the entire release here. 



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Young Adult Report 2012
Young adults play a crucial role in defining southwestern Pennsylvania today and in the coming years as workers, consumers, parents, neighbors, voters and leaders. This report draws the most comprehensive profile to date of the young men and women who are so vital to the region's future. It is based on PittsburghTODAY's reporting, as well as an extensive regional survey and focus groups conducted jointly by PittsburghTODAY and its colleagues at the University of Pittsburgh Center for Social and Urban Research (UCSUR).

• In 2011, 3,740 more people moved into the region than moved out, continuing a trend that began in 2009. The region is drawing the largest number of migrants from Philadelphia, Washington, D.C. and New York.
• Some 70 percent of new arrivals are under the age of 35 and most are between 22 and 34. 

Such trends have several implications.The complete young adult data from the 120-question Pittsburgh Regional Quality of Life Survey and the transcripts from five young adult focus group sessions conducted this summer are available on the PittsburghTODAY website in the special reports section here. 



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Gilberto Gil
Gilberto Gil at the Byham Theater
The Pittsburgh Cultural Trust presents Brazilian singer, guitarist, and songwriter, Gilberto Gil, at the Byham Theater on Thursday, November 15, 2012, at 7:30 p.m. Gilberto Gil is known for both his musical innovation and political commitment. He is one of the first artists to lead the ‘Tropicalia’ music movement. Gil’s music has modernized Brazilian popular music and his style blends an eclectic range of influences including rock music and Brazilian genres like samba, salsa, bossa nova, and African music and reggae. His performance is highly praised by Variety, “There may have been one man onstage, but there was enough warmth, love, intelligence and sheer talent on display to power an orchestra.” Read the entire release here. 

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Flashdance
FlashDance World Premiere in Pittsburgh! January 1-6, Heinz Hall
Use promo code STEELTOWN to purchase tickets before they go on sale to the public Friday, November 9!
FLASHDANCE –THE MUSICAL tells the inspiring and unforgettable story of Alex Owens, a working-class girl from Pittsburgh with a dream of becoming a professional dancer. She works by day as a steel mill welder, and a bar dancer at night while aspiring to be accepted at a prestigious ballet academy. When Alex catches the eye of her boss Nick Hurley, their romance shows her the meaning of love and drives her ambition to pursue her dream.

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Buddy Valastro Live: The Cake Boss Homemade for the Holidays Tour
Candy canes, carols, and the Cake Boss! Celebrate the holidays this season with America’s favorite baker, Buddy Valastro, at the Benedum Center in Pittsburgh, PA on Wednesday, November 28, 2012, at 7:30 p.m.

Buddy Valastro
Buddy Valastro, star of TLC’s “Cake Boss,” brings a special live holiday show the entire family will enjoy. Sharing the holiday traditions and stories from his family at Carlo’s Bakery, Buddy presents an all-new show full of holiday spirit and jingle bell rock. Demonstrating the techniques that have made him the most famous cake artist in the country, Buddy will share behind-the-scenes stories from his hit TV show, answer audience questions, and will bring several lucky members of the audience up on stage for cupcake and cake decorating. Pack up your sleigh and head on down to the show, ‘cause Buddy is coming to town! Read the entire release here. 

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7th Annual  Pennsylvania Business Technology Conference
November 15, 2012
Read all the details here.

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Roving Pittsburgher Report 


Review of Pittsburgh Ballet's Gizelle

by Martin Thomas and Helene Vidovich


It has been said that music is the international language. One may argue that so is ballet or corporeal mime. However, when combined, they exponentially increase their impact. With no libretto to reference or language to interpret, there is only sound and the interactions of those on stage, the set designs, lighting and costuming. Masters of these elements dedicate their lives to perfecting their craft and teaching the next generations who will perpetuate their traditions. Pittsburgh Ballet's rendition of Giselle was a window into this long lineage of masters. Read the entire review here. 



Pittsburgh Whiskey Festival
If you were a novice to the world of finer liquors, before this event you got a crash course, a crash course without running up a huge bar tab and you definitely needed a designated driver. Two of the Good News Reporters with me just happened to be aficionados in Irish Whiskey and they had a blast being very discriminating.  Although I think discrimination went to the wind after the dozenth sample of various whiskies. Myself, I had a cold so I settled for some Honey Bourbon that definitely made my throat feel better, went down smoothly and opened up my sinuses. I also like the glow in the dark Saki.  Please don’t ask me to tell you the name. However the entertainers I got—Frank and Cher and Elvis.  They changed often enough and sang well enough that you knew when they were in the building and when Elvis left the building.  The fine people at the Rivers Casino put on a wonderful buffet with outstanding foods for every pallet and I must tell you we had the best buffet waitress ever and had he occasion to let the management know this. 

Joyce Kane of Cybertary, spent a wonderful morning with First Commonwealth Bank's Women First 2nd Annual Workshop. Kudos to AJ Drexler (women's impact on Pgh economy from 1892 -2012) and Dr. Jeannette Epps from NASA on Lessons Learned by Taking Risks keynotes. Thanks 1st Commonwealth!

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This was reported as a reproduction of PositvelyPittsburghLive news done by Joanne Quinn-Smith. (c) Joanne Quinn-Smith and PositivelyPittsburghLive(TM) 2012 All rights reserved.



Tara Darazio is a Positively Pittsburgh Live reporter, an independent copywriter, blogger, article writer, and social media strategist. If you are in need of writing assistance, or need help with your social media efforts connect with Tara on LinkedIn here.


Monday, November 5, 2012

Positively Pittsburgh Live! Preview 7th Annual PA Business Technology Conference


Positively Pittsburgh Live!
 Preview 7th Annual PA Business Technology Conference
October 31, 2012

As a business owner, do you struggle with what technology you should use to keep ahead of the game? Struggle no longer. The 7th Annual PA Business Technology Conference will be held at Duquesne University by the SBDC on Nov 15, 2012. Tonight we have a great preview for you with guest speakers and workshop facilitators. Also get a code for a discounted ticket. 

Guests:
Dan Droz, President, Droz and Associates
Alicia Marie Phillips, Traffic Boost Marketing
April Weitzel, SEO April LLC
Christine Hughes, Training Director, Duquesne SBDC

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Dan Droz
Dan Droz is president of Droz and Associates and for 17 years, taught strategic marketing at Carnegie Mellon University where he founded the nation’s first university program in Multidisciplinary Product Development. Dan is also an active entrepreneur, having founded or co-founded over 10 new businesses in technology, manufacturing and retail during his 32-year career. He has been cited in hundreds of publications including the New York Times, Wall Street Journal and many academic journals for his advanced theories on marketing and design and has garnered some of the nation’s highest honors for his work in design and marketing. In 1996, Dan was recognized as one of 7 outstanding alumni of Harvard University at the 25th Anniversary of the Carpenter Center for Visual Arts for his contribution to design education. 

Droz and Associates is a marketing firm that specializes in strategy, branding, marketing communications and interactive marketing to help companies increase revenue and profit. The firm has been recognized by the American Marketing Association an unprecedented 4 times as a “Marketer of the Year” for its success in marketing.

At the Duquesne University Entrepreneur’s Conference
Venue: Lunchtime Keynote Panelist
Topics: New Tech Tools you need (or will need) to succeed in the current tech driven world and New Trend in Tech Tools to Give You Competitive Edge

Dan will discuss the most important tech tools you should already be integrating into your business, the key technologies you should be thinking about integrating into your business, leveraging “Big Data” in your business, making mobile part of your business strategy, and the importance of design in business strategy.

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Alicia Marie Phillips
With a background in Marketing at a Fortune 500 company, and a passion for helping small business owners, Alicia Marie Phillip's views on digital marketing are unique. Always stressing efficiency and the bottom line while keeping the “big picture” in mind, she focuses on utilizing long-term methods that are proven to Boost Traffic.

Alicia Marie discusses Digital PR 2.0, Managing Online Reputation, Engaging Customers in a Positive Manner, and Push v. Pull Reputation.

Digital Public Relations, or PR2.0, can be boiled down to utilizing digital media to run marketing campaigns and building your brand.
Alicia Marie discusses how you can avoid the brand damage by engaging in sloppy social media practices and why your company needs to be weaving together traditional public relations methods with new media. She relays that PR2.0 campaigns will, by default, be integrated through all media and how written, spoken, and images all affect your brands portrayal – even the ones you're not personally posting.

She discusses how a change in thought patterns is required to be successful in this movement and that it’s necessary to think much more holistically about communications than ever before. She says the additional importance on proofreading in the day and age of instant indexing and virality, as well as how to maintain the brand reputation you have already established and grow it in a sustainable fashion.

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April Weitzel
April Weitzel is a leading online marketing consultant in Pittsburgh. Since 2000, she has played a critical role in the search marketing efforts of fortune 500 companies, privately held organizations and non profits. She excels at increasing website traffic, leads and sales for clients using all aspects of search engine marketing: SEO, PPC, online PR, video optimization and social media.

April has an MBA in marketing from the University of Pittsburgh and a BFA in Film Production from Point Park University. She opened her SEO Consulting Firm, SEO April LLC, in 2008.  In addition to doing SEO consulting full-time, April is currently the President of Crafton Borough Council and President of BNI Referral Ridge networking group.

April discusses the five key areas that affect search engine rankings, rankings are: on page factors, off page factors user engagement, site quality, social media signals, as well as the top eight reasons to invest in SEO. For more information, please visit seoapril.com.

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Christine Hughes, Training Director, Duquesne SBDC discussed the workshops that will be held during the event:

Follow, Friend, Link or Like Us:  How to Build Online Connections & Get More Sales from Your Social Media Activity
Social media isn't new but there are always new players on the block and new strategies to increase engagement and sales.  Learn some strategies to help you work smarter, not harder.  Hear from a successful sales representative and a social media marketer on how to build relationships, keep customers engaged and buying again and again.  
  
Customer Relationship Management - What is it & Why You Need It 
CRM tools have long had a reputation as being too cumbersome for smaller enterprises but the reality is that small businesses owners can benefit from the tools to help manage their leads, keep customer engaged, improve customer service and outreach.  Learn why now, with more easier to manage tools, may be the right time for you to consider how you can automate some manual functions. How can CRM transform your sales management, customer service, and marketing?

10 Great Mobile & Web Apps for More Efficiency, Productivity & Sales
There's an app for that isn't just a catchy phrase, it's gospel for today's small businesses that are relying on apps.  The industry is exploding with newer, better, more affordable tools to cut costs, manage operations and improve communications, whether they're in the office or on the go. From invoicing, file sharing, data storage, document management and more, learn how and why entrepreneurs are turning their ipads, smart phones, tablets, desktops and other devices into powerful hubs for commerce, communications and management. 

What's New?  The Latest Free & Easy Business Technology Tools
Sometimes, the best things in business are free.  Join us for one of our most popular workshops year-after-year for a look at great time-saving tools that won't cost you dime but are worth their weight in gold.  From free stock photos, to sharing files, from note taking to managing finances and improving collaboration among your team, there's a tool out there that can make your life easier and your operations more efficient.

Biggest Email Marketing Trends for 2013 & Beyond
Despite the explosion of online marketing channels, email marketing remains effective and cost efficient.  While budgets for email marketing continue to increase, practices are evolving, driven by the popularity of mobile devices, the sheer volume of email, social media and evolving reader preferences.   Join us for an up-to-date look at today's best email marketing strategies and how to transform your email from old-school to cutting edge for 2013 and beyond.
  
Building A Better Publicity Machine:   New Tools, Trends & Ideas
Social media and search engines have ushered in a whole new era of public relations that has forever changed how businesses build relationships with prospects, customers, media and other key audiences.  Join us to explore how small businesses today are leveraging online channels to get noticed, promote their brand and create buzz.  What are some tips for generating publicity and how to measure the impact of your PR initiatives?  Today, businesses have more opportunities and more channels than ever before, join us to find out how to turn on and turn up your PR machine.
  
Can You See Me Now?  Search Engine Strategies to Improve Your Website's Rank, Visibility & Lead Generation Power
The impact of search engines like Google on today's business practices is immeasurable. Research shows that page one search listings are the sweet spot of online real estate but how do you climb the search rankings, stand out above the competition and generate more leads? It's not luck, it' strategy and determination.  Learn how keywords, fresh content, in-bound & out-bound links, blogs and the on-page and off-page factors that impact your prominence online and the likelihood that your right prospects find you.

The Google Tools That Your Business Should be Using Right Now
Join us for a speed course in the most popular tools offered by the global search giant among business owners and managers from Drive, Places, Ad Words Express, Analytics and more. Learn how you can leverage these affordable, yet powerful, online tools to increase promotions, profitability and performance. 
  
10 Hottest Trends in Websites:  How to Improve Your Site's Look & Performance in 2013
Did you know that circles are hot, photography is getting bigger and infographics are all the rage?  Join us for an exciting look at the biggest trends in websites today and the steps you can take, both big and small, to improve your website's visual appeal, navigation and sales-driving potential.  We'll be discussing everything from responsive design to the trend toward cleaning layouts with big images and the importance of social media integration.

Register Now  (Use promo code PBTC and pay only $99)

***
This was reported as a reproduction of PositvelyPittsburghLive news done by Joanne Quinn-Smith. (c) Joanne Quinn-Smith and PositivelyPittsburghLive(TM) 2012 All rights reserved.



Tara Darazio is a Positively Pittsburgh Live reporter, an independent copywriter, blogger, article writer, and social media strategist. If you are in need of writing assistance, or need help with your social media efforts connect with Tara on LinkedIn here.

Thursday, November 1, 2012

Weekly Recap PPL Mag


Positively Pittsburgh Live!
Turning Page 

All the radio and TV shows generated on PPL Mag this week are here at your fingertips. Click the live links within the versions below to read and see what's happening in Pittsburgh. Good news, events, and the must do and see spots - all in one email! 

This Week's Highlights: Chocolate Blues and Business Networking, Ideas for Stress
 Reduced Holidays, Some Lessons in LinkedIn 

**Download the version in PDF form, as shown below, and save to your desktop to browse in your free time.**

**Or, read the live, turning page version, as shown below, and experience the virtual magazine effect, as you flip pages and actually hear them turning.**
In both versions, when you click the link for the multimedia, you can download and listen to the audio shows, or watch the videos.

October 22 - October 28 - PDF / TURNING PAGE

 *********************************************************************************************************************************
If you’d like to have an article, audio show, or video shared with the rest of Pittsburgh, click here to contact me.
Have a positive and successful week!
Joanne Quinn-Smith
412-444-5197
2009 National SBA Journalist of the Year
AKA TechnoGranny, Talkcast Host
Publisher, PositivelyPittsburghLiveMagazine.com
2010 Stevie Award Finalist for Best Media Website or Blog
Creative Energy Officer, Dreamweaver Marketing Associates, Full Service Marketing Company Specializing in Web 2.0 Branding.

Take advantage of the PositivelyPittsburgh Alliance:
Post your Positive Events and Use Discussion Forum
Get Your Own Syndicated Pittsburgh Internet Radio or TV Channel at:

http://positivelypittsburghlivemagazine.com http://pplmag.com
LinkedIn:  http://joannequinnsmith.com
twitter:  https://twitter.com/technogrannysho
TechnoGrannyTalks:  http://technogrannyshow.com

Wednesday, October 31, 2012

7th Annual Pennsylvania Business Technology Conference


 7th Annual 
Pennsylvania Business Technology Conference

November 15, 2012
 Schedule At-A-Glance 
8:00 - 9:00        Registration and Breakfast
 
9:00 - 9:50        Discussion: 
"Don't Build on Unsafe Ground...Where is the Thin Ice In Front of You?"
10:00 - 11:15     Breakout Session I 
11:25 - 12:40     Breakout Session II 
12:45 - 2:00       Lunch:
"Smooth-Running Machines" Get a Tech Check                                                        for Your Business
2:00 - 3:00         Technology Demonstration & Showcase Tradeshow
3:15 - 4:30         Breakout Session III 

 Register Now  (Use promo code PBTC and pay only $99)

Workshops

Follow, Friend, Link or Like Us:  How to Build Online Connections & Get More Sales from Your Social Media Activity
Social media isn't new but there are always new players on the block and new strategies to increase engagement and sales.  Learn some strategies to help you work smarter, not harder.  Hear from a successful sales representative and a social media marketer on how to build relationships, keep customers engaged and buying again and again.  
  
Customer Relationship Management - What is it & Why You Need It 
CRM tools have long had a reputation as being too cumbersome for smaller enterprises but the reality is that small businesses owners can benefit from the tools to help manage their leads, keep customer engaged, improve customer service and outreach.  Learn why now, with more easier to manage tools, may be the right time for you to consider how you can automate some manual functions. How can CRM transform your sales management, customer service, and marketing?

10 Great Mobile & Web Apps for More Efficiency, Productivity & Sales
There's an app for that isn't just a catchy phrase, it's gospel for today's small businesses that are relying on apps.  The industry is exploding with newer, better, more affordable tools to cut costs, manage operations and improve communications, whether they're in the office or on the go. From invoicing, file sharing, data storage, document management and more, learn how and why entrepreneurs are turning their ipads, smart phones, tablets, desktops and other devices into powerful hubs for commerce, communications and management. 

What's New?  The Latest Free & Easy Business Technology Tools
Sometimes, the best things in business are free.  Join us for one of our most popular workshops year-after-year for a look at great time-saving tools that won't cost you dime but are worth their weight in gold.  From free stock photos, to sharing files, from note taking to managing finances and improving collaboration among your team, there's a tool out there that can make your life easier and your operations more efficient.

Biggest Email Marketing Trends for 2013 & Beyond
Despite the explosion of online marketing channels, email marketing remains effective and cost efficient.  While budgets for email marketing continue to increase, practices are evolving, driven by the popularity of mobile devices, the sheer volume of email, social media and evolving reader preferences.   Join us for an up-to-date look at today's best email marketing strategies and how to transform your email from old-school to cutting edge for 2013 and beyond.
  
Building A Better Publicity Machine:   New Tools, Trends & Ideas
Social media and search engines have ushered in a whole new era of public relations that has forever changed how businesses build relationships with prospects, customers, media and other key audiences.  Join us to explore how small businesses today are leveraging online channels to get noticed, promote their brand and create buzz.  What are some tips for generating publicity and how to measure the impact of your PR initiatives?  Today, businesses have more opportunities and more channels than ever before, join us to find out how to turn on and turn up your PR machine.
  
Can You See Me Now?  Search Engine Strategies to Improve Your Website's Rank, Visibility & Lead Generation Power
The impact of search engines like Google on today's business practices is immeasurable. Research shows that page one search listings are the sweet spot of online real estate but how do you climb the search rankings, stand out above the competition and generate more leads? It's not luck, it' strategy and determination.  Learn how keywords, fresh content, in-bound & out-bound links, blogs and the on-page and off-page factors that impact your prominence online and the likelihood that your right prospects find you.

The Google Tools That Your Business Should be Using Right Now
Join us for a speed course in the most popular tools offered by the global search giant among business owners and managers from Drive, Places, Ad Words Express, Analytics and more. Learn how you can leverage these affordable, yet powerful, online tools to increase promotions, profitability and performance. 
  
10 Hottest Trends in Websites:  How to Improve Your Site's Look & Performance in 2013
Did you know that circles are hot, photography is getting bigger and infographics are all the rage?  Join us for an exciting look at the biggest trends in websites today and the steps you can take, both big and small, to improve your website's visual appeal, navigation and sales-driving potential.  We'll be discussing everything from responsive design to the trend toward cleaning layouts with big images and the importance of social media integration.

Register for only $99 by using discount code PBTC99

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