Wednesday, October 31, 2012

7th Annual Pennsylvania Business Technology Conference

 7th Annual 
Pennsylvania Business Technology Conference

November 15, 2012
 Schedule At-A-Glance 
8:00 - 9:00        Registration and Breakfast
9:00 - 9:50        Discussion: 
"Don't Build on Unsafe Ground...Where is the Thin Ice In Front of You?"
10:00 - 11:15     Breakout Session I 
11:25 - 12:40     Breakout Session II 
12:45 - 2:00       Lunch:
"Smooth-Running Machines" Get a Tech Check                                                        for Your Business
2:00 - 3:00         Technology Demonstration & Showcase Tradeshow
3:15 - 4:30         Breakout Session III 

 Register Now  (Use promo code PBTC and pay only $99)


Follow, Friend, Link or Like Us:  How to Build Online Connections & Get More Sales from Your Social Media Activity
Social media isn't new but there are always new players on the block and new strategies to increase engagement and sales.  Learn some strategies to help you work smarter, not harder.  Hear from a successful sales representative and a social media marketer on how to build relationships, keep customers engaged and buying again and again.  
Customer Relationship Management - What is it & Why You Need It 
CRM tools have long had a reputation as being too cumbersome for smaller enterprises but the reality is that small businesses owners can benefit from the tools to help manage their leads, keep customer engaged, improve customer service and outreach.  Learn why now, with more easier to manage tools, may be the right time for you to consider how you can automate some manual functions. How can CRM transform your sales management, customer service, and marketing?

10 Great Mobile & Web Apps for More Efficiency, Productivity & Sales
There's an app for that isn't just a catchy phrase, it's gospel for today's small businesses that are relying on apps.  The industry is exploding with newer, better, more affordable tools to cut costs, manage operations and improve communications, whether they're in the office or on the go. From invoicing, file sharing, data storage, document management and more, learn how and why entrepreneurs are turning their ipads, smart phones, tablets, desktops and other devices into powerful hubs for commerce, communications and management. 

What's New?  The Latest Free & Easy Business Technology Tools
Sometimes, the best things in business are free.  Join us for one of our most popular workshops year-after-year for a look at great time-saving tools that won't cost you dime but are worth their weight in gold.  From free stock photos, to sharing files, from note taking to managing finances and improving collaboration among your team, there's a tool out there that can make your life easier and your operations more efficient.

Biggest Email Marketing Trends for 2013 & Beyond
Despite the explosion of online marketing channels, email marketing remains effective and cost efficient.  While budgets for email marketing continue to increase, practices are evolving, driven by the popularity of mobile devices, the sheer volume of email, social media and evolving reader preferences.   Join us for an up-to-date look at today's best email marketing strategies and how to transform your email from old-school to cutting edge for 2013 and beyond.
Building A Better Publicity Machine:   New Tools, Trends & Ideas
Social media and search engines have ushered in a whole new era of public relations that has forever changed how businesses build relationships with prospects, customers, media and other key audiences.  Join us to explore how small businesses today are leveraging online channels to get noticed, promote their brand and create buzz.  What are some tips for generating publicity and how to measure the impact of your PR initiatives?  Today, businesses have more opportunities and more channels than ever before, join us to find out how to turn on and turn up your PR machine.
Can You See Me Now?  Search Engine Strategies to Improve Your Website's Rank, Visibility & Lead Generation Power
The impact of search engines like Google on today's business practices is immeasurable. Research shows that page one search listings are the sweet spot of online real estate but how do you climb the search rankings, stand out above the competition and generate more leads? It's not luck, it' strategy and determination.  Learn how keywords, fresh content, in-bound & out-bound links, blogs and the on-page and off-page factors that impact your prominence online and the likelihood that your right prospects find you.

The Google Tools That Your Business Should be Using Right Now
Join us for a speed course in the most popular tools offered by the global search giant among business owners and managers from Drive, Places, Ad Words Express, Analytics and more. Learn how you can leverage these affordable, yet powerful, online tools to increase promotions, profitability and performance. 
10 Hottest Trends in Websites:  How to Improve Your Site's Look & Performance in 2013
Did you know that circles are hot, photography is getting bigger and infographics are all the rage?  Join us for an exciting look at the biggest trends in websites today and the steps you can take, both big and small, to improve your website's visual appeal, navigation and sales-driving potential.  We'll be discussing everything from responsive design to the trend toward cleaning layouts with big images and the importance of social media integration.

Register for only $99 by using discount code PBTC99

Thanks to our Sponsors

Lamar Outdoor Advertising
PIttsburgh Business Times
Pittsburgh Technology Council

Constant Contact
Duquesne University Center for Green Industries 
&Sustainable Business Growth

Dennis Piper & Associates
Positively Pittsburgh Live
SMC Business Councils

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