Wednesday, November 12, 2014

Burgh Biz Saturday Showcase 11-01-14 - Duquesne Technology Conference

Positively Pittsburgh Live
Burgh Biz Saturday Showcase 11-01-14
Duquesne Technology Conference
Hosted By Joanne Quinn-Smith
Listen to the show HERE

Today's Guests:
Christine Hughes
Training Manager, Small Business Development Center (SBDC) at Duquesne University
Dan Droz
President, Droz Marketing

Christine Hughes
Training Manager, Small Business Development Center (SBDC) at Duquesne University
Christine Hughes has worked for the Duquesne University Small Business Development Center (SBDC) for the past 20 years.   She spent the first 13 years as a business consultant, assisting over 1,000 entrepreneurs in areas such as business planning, marketing and general business management.  Presentations include, “Writing a Business Plan”, “Growing Your Business”, “Low Cost Marketing Ideas” and “The First Step:  Business Start-up Essentials”.  Currently, Christine is the Training Manager and is responsible for creating, developing and marketing all of the workshops and conferences at the SBDC.  

She received her MBA from Duquesne University in 1993.  Previously, she held a Contract Administrator’s position at the Department of Energy and worked for a family-owned moving and storage business.

Talking Points:
9th Annual PA Business Technology Conference
Thursday, Nov. 13, 2014  |  8:30 AM- 4:30 PM  |  Duquesne University, 4th Floor Student Union

This year's event includes breakfast, lunch, a tradeshow and workshops on:
Social Media
Marketing with Technology
Search Engine Optimization

9th Annual PA Business Technology Conference
Thursday, Nov. 13, 2014  |  8:30 AM- 4:30 PM  |  Duquesne University, 4th Floor Student Union
8:30 AM  Registration & Breakfast

9:00 AM Welcome and Discussion Panel - Technology Think Tank
Are Your Technology Assets Delivering on the Strategies of Your Organization?
Sue McMurdy, Endeavor Management
How Close Are You to a Diaster? - Keeping Your Data Safe
 Jay Markey, Green Seven Technologies

How Bright is Your Company's Future? Tecj Tools to Ensure Sustainability
Indigo Raffel, CCI

10:00 AM  Breakout Session 1 Workshops
Promote. Engage. Sell: The Anatomy of a Powerful Digital Marketing Campaign
Online and mobile channels have given business owners more opportunities than ever to connect with customers, build a reputation as an expert and, of course, increase sales.   Get a step-by-step plan for conquering the digital frontier for more reach, impact and profits.
Speaker: Daniel Caliguire, Digital Buzz Monkeys

How to Build, Manage & Promote Your Own Do-It-Yourself Website  
Do you need or website or want to get bigger returns on your existing site, join us for a comprehensive guide to the DIY website. Topics include website development, costs, templates, hosting services, domain name registration, databases, analytics, design and images.  Learn how to build and promote a website that is strategically built to drive growth.  
Speaker: Joe Polk, Thirteen Ball

Emerging Trends in Telecommunications
Telecommunications can help small businesses connect with clients and customers, lower operating costs, improve productivity and stand out from the competition. Discover the emerging trends in telecomm, from mobile business and payment solutions, cloud services, smart phone advancements and wireless networking and learn what new technologies can make a tremendous impact on your business.
Speakers: GeorgeAnne Muchnok, Opticom Consulting
                William Stunkel, Stunkel Tax & Accounting, PC

11:25 AM  Breakout Session 2 Workshops
Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse
With over 238 users around the globe, LinkedIn is holding steady as the #1 social networking site for professionals and is undisputed as serious lead generator. Learn ways you can use LinkedIn to grow your business, make important connections and leverage the site’s best new features for connecting, sharing and growing.
Speakers: Shawn Graham, Small Business Marketing Consultant
                 Scott Imblum, Pump Peelz

Compel & Sell: Content & Calls to Action That Get Results
Want to get bigger returns from your social media, SEO, advertising and email marketing? When it comes to compelling prospects to take action, whether it’s making a purchase or recommending your service, there are a few tricks of the trade. Join us for tips, techniques and best practices for attracting, converting and transforming prospects into customers, maintaining a great online reputation and encouraging word-of-mouth advertising by turning your customers into your biggest fans and best marketers.
Speaker: Dan Droz, Droz & Associates

Great Google Tools to Grow, Connect, Organize & Sell
Google is so much more than a search engine, it’s a virtual treasure trove of tools that can help you connect with customers, promote your content, build a loyal fan base, grow profits &  improve efficiency. Learn what solutions are delivering big returns for businesses of every size.
Speakers: Chris Vendilli, ProFromGo Internet Marketing
                Benjamin Rosenthal, Gap Up Internet Marketing

12:45 PM  Lunch and Keynote Speaker
Novel Ways You will be Connecting to Our World in the next Five to Ten Years Through Mobile Devices, Gaming and Computers 
Speaker: Anind Dey, Director, Human Computer Interaction Institute of Carnegie Mellon University 

2:00 PM Tech Demonstrations & Tradeshow

3:15 PM Breakout Session 3 Workshops
High-Impact Email Marketing: Best Practices & Winning Strategies
Social media may get all the buzz, but email is still growing and remains one of the most powerful tools in your marketing arsenal. But email trends, user preferences and best practices are changing. Join us for a look at the latest developments and trends in newsletters and email offers, subject lines, open rates, analytics, images, social media and customer engagement practices so you can better results from your email outreach. 
Speakers: Autumn Edminston, Edminston Group
                Stephen Wayhart, Brandmill

A 15-Step Guide to Getting More Traffic to Your Website with SEO
With over 3.5 billion internet searches every day, how do you get your website ranked by search engines so the people looking for your solutions find you? The answer is SEO and when it comes to driving traffic to your website, there is no equal.  Learn some simple changes you can make to your website that will help you climb the ranks to page one--the web's most valuable real estate. Topics include optimization, blogs, images and video, meta tags, fresh content, responsive design and keyword research.
Speakers: Jasmine Davis, Community Elf
                 Mark Spatz, Community Elf

Show Me, Don't Tell Me: The Power of Images & Video to Grow Your Business
Image-centric marketing is the breakout trend for businesses with platforms like Pinterest, Vine & Instagram, as well as veteran YouTube, growing rapidly. Why? Companies that market with images beat competitors that don’t every time. Images boost engagement, enhance the impact of great copy, increase web traffic and lead generation and build brands.  Have you developed a visual marketing strategy? Learn how to find images and use them for a competitive advantage.
Speakers: Neal Rabogliatti, Catalyst Connection
                 Bob Hoolahan, All Water Systems

Registration HERE for only $119.

Entrepreneur Tip:
Register now and attend the PA Business Technology Conference.  It will equip your company with the information needed to make smart technology decisions that will enhance your profitability, productivity and market adaptability.

Duquesne University
Small Business Development Center (SBDC)
108 Rockwell Hall 600 Forbes Ave
Pittsburgh, PA 15282-0103
(412) 396-6233  |
Twitter: @DUSBDC  |  Facebook: Duquesne University SBDC

Dan Droz
President, Droz Marketing
Dan Droz is president of Droz Marketing, and taught marketing and planning at Carnegie Mellon University where he founded the nation’s first university program in Multidisciplinary Product Development. He is the recipient of 15 Marketer of the Year awards granted by the American Marketing Association, more than any marketer in America, including Grand Marketer of the Year in 2012. In 1996, Dan was recognized as one of 7 outstanding alumni of Harvard University at the 25th Anniversary of the Carpenter Center for Visual Arts for his contribution to design education. Dan is also an active entrepreneur, having founded or co-founded over 10 new businesses in technology, manufacturing and retail during his 35-year career. His latest book, "Click Here," available from Amazon and as a free download to listeners of Positively Pittsburgh, details the ways that businesses can attract, convert and monetize online customers.

Droz Marketing is one of our region's leading marketing firms, helping businesses differentiate themselves from their competitors and attract and convert customers with strategic branding, marketing communications design, website development and social media.

Talking Points:
  • We help companies differentiate themselves and better communicate their value to prospects, customers and referral sources. One of the uniqueness of our process is our focus on conversion, ie, getting prospects and customers to take some specific and measurable action so you can actually see and measure the success of our programs. 
  • At the Duquesne Technology Conference I will do a presentation on how to attract and convert online customers called The Title of the Session is: Compel & Sell: Content & Calls to Action That Get Results. It's about how the "ACT" formula, Attracting, Converting and Transforming visitors into customers through your social media, SEO, advertising and email marketing. To do that, we'll cover the 5 basic "C's" of getting business online: Content, Community, Commerce, Context and CTA which stands for "Call to Action." 
  • Although all of the C's...(Content, Community, Commerce, Context and CTA) are important, probably the most important ones for almost every business are the first and last "C" in this list: Content and Call to Action.
  • Content is the fuel of online traffic. It's what attracts people to your site. It's what engages them. It's what's on your pages, in your blogs, on your social media posts. It's everything you say that is valuable and meaningful. We'll cover what makes content magnetic and particularly, how to structure your online content so it can get distributed to as many points on the internet as possible.
  • The Last "C," is probably the most important of all: The CALL To ACTION, ie, what is it that you want someone to do...and how you frame it so you can get them take that action. An offer is a good way to get people to take an action. for Example: when I say, I'll give everyone a free book on how to attract and convert customers if you go to my website, I'm suggesting a specific action for them to take and an 'offer' or "prompt" to activate that action.
      Entrepreneur Tip:
      The most important thing in online marketing is outbound marketing, ie, when you have opt-in permission to send information to a prospects or customers email address. this is where content comes in. if it's not good content, no one will want it or read. But if the content is good, you create great awareness and converstion. Of course, you've got to the email address, which is the most important conversion in online marketing.

      There are literally hundreds of great suggestions, strategies and tactics in our book, "Click Here" that
      your listeners can download on our website, Also, we'll be giving some great examples of how to apply these principles in our seminar at The Duquesne Technology Conference on Nov. 13. Our seminar is at 11:25 with lunch right after the seminar, so it's a great deal and a great day.  And, after you've read the book, "Click Here," I'm interested in your feedback and any tips. You can reach me at or through our website.

      Positively Pittsburgh Live Special Offer:
      1 -   Use my secret discount code PBTC99 to receive a special discount on the entry fee of the 9th Annual Duquesne Technology Conference.
      2 -  FREE ebook, "Click Here:" How to Attract, Convert and Transform online visitors into customers. The offer runs until Monday. Make sure you let us know you heard about it on Positively PittsburghLive.

      Droz Marketing
      4916 Liberty Ave., Pittsburgh, PA 15224
      412-338-1818  |
      Facebook: Droz Marketing
      Twitter: @DanDroz  |  YouTube: DrozKnows
      LinkedIn: Droz and Associates  |  LinkedIn: Dan Droz

      Hosted By:
      Joanne Quinn-Smith
      Joanne Quinn-Smith is the Creative Energy Officer of Dreamweaver Marketing Associates in Pittsburgh, Pennsylvania, a full service marketing company specializing in Web 2.0 Gorilla Branding™. Known as the Techno Granny she offers her clients unique, creative and energetic marketing and management plans. Joanne’s expertise is in creating online platforms that create perpetual buzz. 

      Joanne is an author, prolific blogger and talkcaster with over 800 shows. She has interviewed over 2000 prominent business owners, non-profit executives and celebrities. Her flagship website, garners 220,000 hits per month, 62,000 unique page views per week and in 1 year had 2.25 million visitors. 

      Joanne Quinn-Smith has been designated nationally, 2009 Small Business Journalist of the Year by the U.S. Small Business Administration for her advocacy and reporting on small business using New Media. Her good news reporting at PositivelyPittsburghLive was a finalist for best website or blog in Media for the American Business Stevie Award in 2010.  

      Listen to the show HERE

      Thank you for your viewing and listening support. If you would like your business featured on the Small Biz Saturday Showcase please contact us HERE.

      Posted By: Stephanie Curtice
      This was reported as a reproduction of PositivelyPittsburghLive news done by Joanne Quinn-Smith.
      (c) Joanne Quinn-Smith and PositivelyPittsburghLive(TM) 2014 All rights reserved.

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