Saturday, December 1, 2007
Two-fer: Rebecca Lamperski, author of "Full Bloom" and Shawne Duperon of Shawne TV
Rebecca Lamperski, Author of Full Bloom, recent interviewee on "Positively Pittsburgh Live" used lessons that she had learned at National Associaiton of Women Business Owners lst Annual NAWBO Day during Shawne Duperon's seminar on Media Relations to generate publicity for another of her organizations, National Speaker's Association.
Reprinted from "ShawneTV Guide," a free ezinethat generates amazing news stories andconversations. Subscribe at www.shawnetv.com.© Copyright 2007 by Shawne Duperon, ShawneTV Inc.ShawneTV29558 English WayNovi, MI48377US
Lessons Learned from an Association
Rebecca Lamperski of Full Bloom, is a growthexpert. She created some pretty amazing coveragefor her local National Speakers Association inPittsburgh, under the most unusual circumstances.She was a live guest on KDKA after pitching aspeak-a-thon for the radio. Yep, that's right,the radio! Rarely will you see TV coverage for aradio event.
Here's how she did it:"The success really came when I adjusted the announcement into an external press release tosend to the local broadcast stations, radiostations and newspapers.""Taking what I had learned from Shawne, I neededa hook - a statistic or an interesting fact totie-into. With a simple search of the internet,I found a new study about how much women talkcompared to men. I added that tie-in to my pressrelease, and it was magic!""We received a call from the local broadcaststation for an interview on their morning show -and they specifically indicated they wanted me totalk about how much women and men talk. That'show I knew it was the press release that worked!"
Great job, Rebecca.
Here's the link to her interview.http://firstname.lastname@example.org