Top Ten Reasons to Sponsor
PositivelyPittsburghLive™ Podcast
Will you be the next anchor radio host on pplmag.com?Ready to have your name in front of over one million accumulated internet listeners?
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| photo by Peter Miranda |
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The
one thing that has kept radio going through TV, computers, iPods and iPads--drive time! Multi-tasking while
travelling and being stuck in traffic keeps listeners attention.
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Audio podcasts have
invaded drive
time through ITunes, Stitcher Radio, Player.fm and 40 Plus Directories. With Wi-Fi in their car or a blue tooth device, listening
is easy.
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Have you
pooh-poohed Internet radio talk shows? Don't! Those shows are immortal.
Evergreen! Archived on websites. They show up in Internet searches for your
name. That means they boost your SEO. ~Steve Harrison
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Of the 243 million Americans using radio each week, 66.6 million of them
are Millennials. This far outpaces the size of the weekly
Generation X and Boomer radio audiences, with 57.9 million weekly listeners
each. Millennials spend more than 11 hours a week with radio, and nearly three
quarters (73%) of their listening occurs while outside the home and close to
making purchasing decisions.~Neilsen.com
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| photograph by Maciej Korsan |
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An estimated 46 million Americans over the age of 12 now listen. That’s 17% of the 12+ US population, up
from 12% in 2013. They listen during their morning commute on the train, in
their car while they’re running or at the gym, or while doing household chores.
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About 10%
of the US population listens to podcasts on a weekly basis. These listeners average
about 6 podcasts per week!
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Podcast Listeners Are Young + Tech Savvy
You need to be adept at
using a Smartphone or a computer to listen to a podcast. In general, 12-34 years old.
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| photo by Steve Best |
Podcast listeners also spend more time online in
general than the rest of the US population. Plus, podcast listeners tend to
favor the Internet over any other form of media such as TV, radio,
or newspapers.
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They’re
Affluent + Educated
Weekly podcast listeners are nire educated and have higher incomes
when compared to the rest of the population. 24% of Americans with a college
degree listen to podcasts weekly compared with the 10% of Americans without a college degree who
are listening weekly. And you’re twice more likely to be a weekly podcast
listener if you make $100K or above than if you make $50k or below. In
other words, podcast listeners have money to spend on the products and services
you are offering.
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| photo by Wilfred Ivan |
- They’re Social Media Users
Podcast consumers are the people
who check social media sites multiple times a day – a perfect demographic for
the social media marketers out there who are reading this. In fact, 56%
of podcast listeners use social media sites at
least once a day to several times a day.
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| photo by Joao Silas |
· PositivelyPittsburghLive
listeners can become your marketers,
while sharing the podcast your name is
being shared as a sponsor over and over again.
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| photo by Alexis Doyen |
- Do you like good
news?
- Would you like it
even better if the good news put you in front of new prospective
customers?
- Let's face it, bad
news like what's on our local TV networks attracts people with bad
attitudes who like gloom and doom.
Wouldn't it be easier to sell to people attracted to good news with
good attitudes?
Are you tired of bad
news, robberies, murders, tragedies, car crashes? Greater Pittsburgh Area
Listeners are also. They do not
subscribe to "If it bleeds, it leads" motto of local news.
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| photo by Ryan McGuire |
There is at least one
Pittsburgher who is dedicated to spreading the good news in Pittsburgh. Joanne Quinn-Smith also known as the
TechnoGranny and Pittsburgh Good News Reporter has dedicated 8 years to
broadcasting the good news about Pittsburgh and the surrounding areas. She fashions her talkcasts after the famous
broadcast journalist Gabriel Heater who for years started his broadcast with
the quote, "There's good news tonight!"
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| Joanne Quinn-Smith interviewing at the Military Writer's Society of America |
Joanne started her Talkcast/podcast,
PositivelyPittsburghLive in 2007. PositivelyPittsburghLive is the flagship
podcast for PositivelyPittsburghLiveMagazine.com, Pittsburgh's First Internet
Radio and TV Network. PPLMag is a free
online news network and community magazine where Pittsburgher's and surrounding
residents can go for the good news and events. Once a week, all the user
generated good news from over 70 Pittsburgh area business owners and organizations
is turned into an online turning page magazine complete with live links to
internet radio and TV shows and full color magazine pages.
The TechnoGranny herself has interviewed over 1,000 Area
business owners, local celebrities and nonprofit organizations and produced
over 2,000 podcast episodes, all about good news. There are also 8 anchor
podcasts/talkcasts produced weekly or bi-weekly and the anchor podcast
community is growing.
Will you be the next
anchor radio host on pplmag.com?
Or would you like to
have your name in front of listeners as a sponsor?
To find out if you
have a "face for radio, contact award winning host and producer, Joanne
Quinn-Smith at: 412-444-5197
412-444-5197
2009 National SBA Journalist of the Year
AKA TechnoGranny, Talkcast Host
Publisher, PositivelyPittsburghLiveMagazi
2010 Stevie Award Finalist for Best Media Website or Blog
Creative Energy Officer, Dreamweaver Marketing Associates, Full Service Marketing Company Specializing in Digital Branding.
Take advantage of the PositivelyPittsburgh Alliance:
Post your Positive Events and Use Discussion Forum
Get Your Own Syndicated Pittsburgh Internet Radio or TV Channel at:http://www.pplmag.com
twitter: http://twitter.com/
http://twitter.com/
Network on LinkedIn: http://www.
Join: Other Positive Pittsburghers at: http://
Join: PositivePittsburghers Group on LinkedIn
2009 National SBA Journalist of the Year
AKA TechnoGranny, Talkcast Host
Publisher, PositivelyPittsburghLiveMagazi
2010 Stevie Award Finalist for Best Media Website or Blog
Creative Energy Officer, Dreamweaver Marketing Associates, Full Service Marketing Company Specializing in Digital Branding.
Take advantage of the PositivelyPittsburgh Alliance:
Post your Positive Events and Use Discussion Forum
Get Your Own Syndicated Pittsburgh Internet Radio or TV Channel at:http://www.pplmag.com
twitter: http://twitter.com/
http://twitter.com/
Network on LinkedIn: http://www.
Join: Other Positive Pittsburghers at: http://
Join: PositivePittsburghers Group on LinkedIn
(c) Joanne Quinn-Smith dba PositivelyPittsburghLive, 2015
What Can YOU do on PPL Mag
1. REGISTER FOR PPL MAG
POST YOUR PERSONAL OR BUSINESS PHOTO AND BIO IN THE MEMBERS AREA.
2. CHECK OUT THE PPL MAG CALENDAR
POST YOUR OWN EVENTS AND VIEW OTHER UPCOMING EVENTS IN THE CITY.
3. READ THE LATEST GOOD NEWS FORUM POSTS
START YOUR OWN PITTSBURGH GOOD NEWS DISCUSSIONS, TOO
YOU CAN ALSO CONNECT ON THE
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POSTIVE PITTSBURGHERS NETWORKING SITE HERE
AND CREATE YOUR OWN PAGE.
Don't Just Watch or Listen to the News, "Be the News!"
Attention Business Owners
FRONT PAGE RESULTS
GREATER PITTSBURGH AREA RESULTS!
LEARN HOW 29 DOLLARS A MONTH GETS YOUR OWN INTERNET RADIO OR TV SHOW.
ALL DONE FOR YOU. CALL 412-444-5197 OR EMAIL INFO@PPLMAG.COM
If you would like to have your own channel at: PositivelyPittsburghLiveMagaziP.S.S. BUSINESS OWNERS!
Remember podcasts are now available in cars
through phone blue tooth technology and digital radio, so PPLMag channels have invaded drive time which has been the secret of the success of terrestrial radios longevity and popularity.
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Contact Joanne at
412-444-5197
412-444-5197
2009 National SBA Journalist of the Year
AKA TechnoGranny, Talkcast Host
Publisher, PositivelyPittsburghLiveMagazi
2010 Stevie Award Finalist for Best Media Website or Blog
Creative Energy Officer, Dreamweaver Marketing Associates, Full Service Marketing Company Specializing in Digital Branding.
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