Positively Pittsburgh Live! 8-22-11
5th Annual NAWBO Day Preview
Please note this event has been rescheduled to 11-4-11, Guests have been added
and Becky Auer's presentation on direct response marketing has been rescheduled for Januay, 2012.. Please check http://nawboday.org for additional information
Please note this event has been rescheduled to 11-4-11, Guests have been added
and Becky Auer's presentation on direct response marketing has been rescheduled for Januay, 2012.. Please check http://nawboday.org for additional information
5th Annual NAWBO Day, "Think Ginormous, We Have an App for that!
Hear Speakers Becky Auer (formerly Gomes) Glazer Kennedy trained marketer and former owner of Nakama Japanes Restaurant and Sushi and Cassandra Brown, Co-founder of Jireh Mobile: Cassandras drive and determination has helped Jireh Mobile become a leader in interactive mobile campaigns and database management. Meet 2011-2013 NAWBO Greater Pittsburgh Chapter Presdient Meenakshi Kapoor owner of Symphony Enterprises, LLC and , Jo Ann Forrester, NAWBO Greater Pitt Public Policy Director who will enlighten listeners on NAWBO National Public Policy.
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| Becky Auer |
Today’s Guests
Becky Auer, No BS Marketing
Cassandra Brown, Jireh Mobile
Meenakshi Kapoor, Symphony Enterprises
Jo Ann Forrester, NAWBO Greater Pitt Public Policy Director
Becky Auer, No BS Marketing
· Glazer Kennedy trained Marketer, an independent restaurant from $0 to $6.5 Million in less than 4 years and built their customer list to over 63,000.
· Teaches ambitious entrepreneurs and serious salespeople how to use Direct Emotional Response Marketing to grow their list, business, and profits through her No BS Marketing Meetings, VIP & Masterminds Groups, and the Profit Catapult Business School.
Discusion:
· Why you should avoid EVERYTHING that traditional advertising reps tell you
· How to use direct response marketing versus traditional advertising and why you should
· Why ROI is more important than cost or even response rate
· What are the most important parts of any ad you create?
· Once you get them coming in the door, how to never let them leave
If you want real life examples go to: www.profitcatapultbusinessschool.com and get a $1 trial for 30 days! There are over 147 different marketing templates and examples inside of direct response marketing that you can use immediately that will get customers to respond!
Contact Info: Becky Auer, No BS Marketing Meeting (www.nobsmarketingmeeting.com), Profit Catapult Business School (www.profitcatapultbusinessschool.com), PO Box 111, Ingomar PA 15127, phone: 412-369-9994
Cassandra Brown, Jireh Mobile
Discussion:
· SMS marketing Overall
· Text messaging stats - 39 is the average age of texters, 7.9 billion text messages sent in the first 6 months of 2011
· How our clients are using text messaging
o Savoy
o AWC
o Allegheny County Public Works
· Direction of mobile marketing
· What will mobile marketing look like for the holidays?
Meet 2011-2013 NAWBO Greater Pittsburgh Chapter
Meenakshi Kapoor, Symphony Enterprises,President NAWBO Greater Pittsburgh Chapter, 2011-2013
Jo Ann Forrester, SI Businsess Associates, Blue Ribbon Profiles, Public Policy Director NAWBO Greater Pittsburgh
Mary Pam Kilgore, Program Director NAWBO Greater Pittsburgh, President Elect 2012-2015
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| Mary Pam Kilgore President Elect, 2011-2013 |
In 1975, a group of a dozen like-minded businesswomen in the D.C. area gathered to share information and create an atmosphere of professional community to further and strengthen their entrepreneurial interests. That group quickly grew to become what is now known as the National Association of Women Business Owners. Since then, NAWBO has risen to become the strong and unified voice of more than 10 million women-owned businesses across the country.
The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide by:
· Strengthening the wealth creating capacity of our members and promoting economic development within the entrepreneurial community
· Creating innovative and effective change in the business culture
· Building strategic alliances, coalitions and affiliations
· Transforming public policy and influencing opinion makers
Diversity Statement:
In principle and in practice, NAWBO values and seeks a diverse and inclusive membership. NAWBO seeks full participation in the organization by all business owners who support our mission to empower women entrepreneurs, regardless of race, religion, age, sexual orientation, national origin or disability. NAWBO’s goal is to effectively represent the full diversity of the women business owner community and to expand access to leadership opportunities across the full spectrum of our membership.
OFFICERS
PRESIDENT & CEO
Helen Han
NAWBO, Washington, DC
CHAIR
CHAIR-ELECT
Laura Yamanaka
TeamCFO, Inc.
Los Angeles, CA
Evelyn Strange
Advanced Electrical
Systems, Inc.
Louisville, KY
Discussion
· NAWBO Members' Optimism Rebounding
· NAWBO Positions
· Advocacy Partners
NAWBO is a member of the Coalition for Affordable Health Coverage. The Coalition supports and advocates for “market-oriented approaches and tax incentives or other subsidies to promote affordable health coverage for all, including the uninsured.” Tax parity for the treatment of health expenses for individuals and the self-employed is also a focus of the Coalition.
To hear this episode of Positively Pittsburgh Live in its entirety go to:
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